About Us

Established by Richard Skewes, Precise Travel Marketing Pty. Ltd. has been operating since 1998 in response to the need for effective marketing solutions for the travel industry.

About PTM

Established by Richard Skewes, Precise Travel Marketing Pty. Ltd. has been operating since 1998 in response to the need for effective marketing solutions for the travel industry

Due to our strengths (years of previous wholesale experience including reservations, sales and product management with major wholesalers) the operation was founded on specializing in the representation and marketing of properties/destinations within the Pacific rim.

Our unique combination of Wholesale and Representation experience means we have enhanced optimum marketing methods, and developed all the relevant contacts that are necessary for you to achieve your goal efficiently. As well as traditional methods, technology plays a bit part in the way we operate which is evident by the online training systems we have built.

MESSAGING BY AUDIENCE: The most effective method of communication we can provide is when the target is prepared to listen - all of our marketing strategies should focus on finding those targets. Once these targets are identified, this will give you the best possible return for strategic marketing services. Through market planning, our goals are:

  • To Create an awareness of Our Clients
  • To ensure Our Clients are at the Forefront of promotional/marketing technology
  • To educate the consumer and the industry on Our Clients
  • To encourage and stimulate growth for Our Clients through responsible and strategic marketing
  • Primary Goal = Our Clients are "Top of Mind" for the industry and consumer.

A testimony to our businesses success is that after all these years we still represent clients who originally partnered with us from the beginning. Our keen understanding of the industry means we have a full understanding of the market place and established many key contacts as well as developed proven sales methods to produce results for our clients.

If you're a supplier who would like to know more about how we can help then please contact us and we would be happy to tailor make a proposal specific to your needs.

Meet the Director

Richard Skewes Director

Richard has been involved in the tourism industry since 1986. He has personally experienced most facets of the industry including management roles within key wholesalers in Melbourne, Sydney & Brisbane as well as extensive experience in both resort and destination management.

As a result he is well versed in the competition all competing for the tourism dollar. Coupled with retail, wholesale and airline experience Richard's expertise has been instrumental in the forward success of all of clients as well as introducing many new opportunities and initiatives developing growth.

Richard thrives on the challenge of creating proven sales methods have led to proven results. He is always on the look-out for new ways to benefit clients and his online travel marketing experience creates a successful bridge from old world to new in an ever changing market place. A testimony to his businesses success is that he still represents clients who originally employed him from the onset. 

A dedicated believer in the paradise on offer, Richard is also the Vice President and one of the founders of the Treasures of the South Pacific group (www.tosp.com.au). A co-operative band of NTO's focused on promoting the Pacific to throughout Australia to the benefit of all PTM's clients.

Meet Our Team
KYLIE BAYLY-PIKE

Inside Sales and Training Manager
Kylie brings a vast experience of wholesale travel combined with managing our online distribution channels including social media and online training opportunities aimed at both the consumer and industry.


DEAN JOHNSTON

Online Management
Dean has been managing web development for over the last 18years. His IT experience coupled with an understanding of the Travel Industry has given him the necessary understanding in order to create the multiple websites used by PTM as well as our designer built online Training Modules, Howdidwerate.com, Super Travel Sites and our Media Centre.


OUR OTHER PEOPLE

We are also supported by a team of specialists in public relations, on road retail representation, creative & advertising services, sales and MICE management, graphic design, digital marketing and travel systems and operations. This talent pool ensures professional delivery of your message to the market.

What Our Clients Say
Mr Tata Crocombe. Owner of The Rarotongan Group of Resorts - Cook Islands.

Precise Travel Marketing, under the guidance of Richard Skewes, was appointed as the General Sales Agent in the Australian market for The Rarotongan Beach Resort & Spa in 1998 and, upon subsequent acquisition, we also added the Aitutaki Lagoon Resort & Spa and the Sanctuary Rarotonga on the beach to this Australian market GSA arrangement.

Since that time the travel marketing landscape has been under continuous change responding to new guest demands e.g. Wi-Fi, increased competition e.g. cruise liners, new distribution channels such as the Online Travel Agencies as well as the rise of social media including TripAdvisor and Facebook to name but a few.

Throughout this time Richard has been able to continuously develop innovative solutions to capitalize upon these changes and keep our resorts at the forefront of the Australian travel industry.

Richard is a consummate travel industry professional with a keen interest and insight into the Australian travel industry. His easy-going personality and commitment to developing long-term, win-win relationships have laid the foundation for the high regard that he is held in and his extensive network of contacts at all levels of the Australian travel industry.

It has been my pleasure to work with Richard for almost two decades and I wish him and Precise Travel Marketing the very best for the future.




Mr Barry Rose. Owner of Coconuts Beach Club Resort & Spa - Samoa.

It is a great pleasure to write this letter of recommendation for Richard Skewes and his company, Precise Travel Marketing.  

Mr. Skewes has represented our property in the marketplace for more than fifteen years and we have been extremely satisfied with the work he has done on our behalf. I have found him to be pleasant and thoughtful in all of our dealings and he has been extremely helpful in our marketing efforts. His knowledge of the industry is unsurpassed and I have found him to be prescient in terms oft he direction of various aspects of the industry thereby providing us with important knowledge ahead of the curve. His observations and suggestions have been spot on and we have come to rely on his input for all of our marketing activities.




Ms Joanne Kennedy. Marketing Manager of Niue Tourism.

Having worked indirectly with Richard Skewes for over 15 years I have very much enjoyed the opportunity to work closely with him over the last 2 years since my appointment as Marketing Manager for Niue Tourism. Richard's company Pacific Travel Marketing is our sales and marketing representative in Australia and Richard is charged with promoting destination Niue to trade and consumer alike.

Richard is 100% committed and passionate about our product, he is widely considered the best in his field across Australasia. Niue is thinly resourced and having Rich on the team for me is a godsend. He does what he says he will do when he says he will do it, and I highly value the trust I am able to put in him personally and professionally.




Mr John Marsh. Owner of White Grass Ocean Resort - Vanuatu.

I advise that Richard Skewes has provided representation for our resort since 2009.

Being the only 4 star resort on Tanna, it has been important to retain that status within the travel industry, and Richard has played a major part in White Grass Ocean Resort achieving consistent successful results,and recognition through the wider travel & tourism fraternity.

Richard has a wide knowledge of the industry and his infectious personality enables him to maintain excellent relationships with wholesalers, agents, and principals.

He is professional to deal with and accepts client briefs very well. We have been very happy with the relationship built over the past 6 years.

I have had the pleasure of working with Richard Skewes for well over 20 years. Over this time he has established his businesses as being one of the premium representation companies in Australia. He has the unique ability to find synergies for their clients with the varying business communities across the industry with great success for both parties. I have no hesitation to recommend him as credible professional to any company wishing to successfully expand their exposure in the Australian market.




Mr Jamie Strickland. General Manager of Leisure for Concierge Travel - Sydney.

I have had the pleasure of working with Richard Skewes for well over 20 years. Over this time he has established his businesses as being one of the premium representation companies in Australia. He has the unique ability to find synergies for their clients with the varying business communities across the industry with great success for both parties. I have no hesitation to recommend him as credible professional to any company wishing to successfully expand their exposure in the Australian market.